LEAD Camp Curriculum  – 4th – 6th graders

Day 1

• What does it mean to be an entrepreneur or inventor?
• Which entrepreneurs or inventors do campers admire most?
• Introduction to core LEAD elements: Grit, Confidence, Compassion, Collaboration, Creativity, Self-Motivation, Overcoming Adversity & Controlling Your Own Destiny
• Group Activity – LEAD core elements game.

Day 2

• Personality ice breaker – Exploring campers areas of strength.
• What is leadership?  Campers will begin to understand their ability to affect the world around them by sharing examples of how they have shown leadership?
• Campers will play a series of leadership and trust games.

Day 3

• Group Learning Activities  – Campers will be given a problem to solve and learn critical thinking skills by turning their “Lemonade Stand” into a real business.
  • How to determine price/location?
  • How much lemonade is needed?
  • How is bad weather dealt with?
  • How to determine customer satisfaction?
• Video game – Lemonade Stand – Build your own business.

Day 4

• Cool Invention Day – What do campers feel are “cool” inventions?
• Passion/energy/idea – Why is passion so important to business success? What interests campers the most?  What product ideas do they have?
• Campers will break into teams collaborating and brainstorming ideas to find new and exciting opportunities.

Day 5

• Developing A Product:
  • What will the product or service look like?
  • What are the features and benefits?
  • Who are your potential customers?
• Sharing business ideas launched by kids just like our campers – dog walking, jewelry, lawn mowing, snow cones, selling goods on ebay, app creation, etc.  We’ll review real-life Shark Tank, Kickstarter and entrepreneurial success stories.

Day 6

• Naming a business – What is important and how does your name start to differentiate  your product from the competition?
• Mission statement – This is the why of your business.  How do campers craft ones that are concise but also descriptive?
• What is a trademark, patent and URL? Why are each so important?

Day 7

• ”The Blueprint” – Campers will learn the fundamentals of a business plan and what’s included.
  • Identifying potential customers and how to reach them.
  • How to service your product – with people and technology.
• Financial Literacy 101 – saving, investing, donating, bank accounts, assets (Stocks, bonds, real estate).
  • Understanding why a camper’s attitude toward money can really affect their life and decision making.

Day 8

• Marketing!
  • Campers will learn what’s important in advertising design, and collaborate on making posters and ads – from design to style to slogans they will team up and have fun learning how to market a product!
• Guest Speakers include:
  • Steve Battista, Senior VP of Brand at Under Armour
  • More to be announced soon!
• Campers will work with the guest speaker and come up with their own slogan!
• Exploring and developing a sales strategy.

Day 9

• Campers will learn about Public speaking and presentation skills by playing games like “The Continuous Story” to have fun learning and increasing their self-confidence, communication skills and composure.
• Practice your pitch!
• Campers will play the “Be Your Own Boss Game”.

Day 10

• Pitch day!  Present your idea to a panel of CEO’s/Presidents of local and national companies.
• Get valuable feedback on your product or service and presentation.